CRM Strategy | Mapping Sources of Value

Mind maps are a handy way to capture the value chains that build a project's business case. On a single page, we can trace exactly how we expect ROI to be delivered.

In the example below, you can see that sales performance improvements are expected to yield $1.5 million in annual return. But how exactly will this improvement be realized? Follow the branches into deeper and more concrete details, and you can easily see the specific functions and improvements that contribute to the particular ROI metric. By mapping out this process, therefore, it becomes clear what specific functions are most critical to the project and deserve extra attention from the project team to ensure they are implemented correctly.

CRM Value Map (21K)

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